Strategies of Domestic and Multinational Firms in the Czech Republic
Talpová Žáková Sylva
Keywords:
strategy, multinational company, domestic company, environment, performance
Abstract:
The strategic behavior of companies in the globalizing and changing markets may be characterized
by the extent to which a company’s strategy is adapted to its environment. The goal of
this paper is to compare the strategies used by multinational and domestic companies in the
Czech Republic in reacting to the environment and to ascertain which of the strategies is the
most advantageous. Consequently, this study provides essential information for strategic decisions
for both domestic and multinational companies.
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