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Journal of Competitiveness

Design as a Condition for Prosperity in Czech Businesses - A Comparative Study

Kramoliš Jan

Keywords:
design management, competitiveness, prosperity, design, economic welfare, marketing

Abstract
The purpose of the paper is to comprehensively review the sources of design management, business prosperity and competitiveness. The study shows the current situation in Czech businesses. Furthermore, this paper also attempts to analyze and identify the awareness of companies concerning the relation to design as a condition for business prosperity. The primary aim of the research is to investigate design as a condition of prosperity in Czech businesses. A comprehensive review of the extant literature and journals identified several sources of design approach and various definitions of business prosperity. The research consists of two main parts. Firstly, a method of smart internet questionnaires designed by the author was used. After that, the data were analyzed using mosaic plot and elementary statistics calculations, and seeking mutual dependence, followed by a comparative method. Finally, the findings were processed by comparative study that aims to compare the years 2012 and 2014. The results of the research offer interesting findings. This paper identifies several interesting aspects regarding design within Czech companies, including the mindset of management (the insight gap of Czech businesses regarding design in their business).

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10.7441/joc.2015.04.03


Kramoliš J. (2015). Design as a Condition for Prosperity in Czech Businesses - A Comparative Study. Journal of Competitiveness, 7 (4), 33-47 http://doi.org/10.7441/joc.2015.04.03 
Journal of Competitiveness

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