The Impact of Proactive Environmental Strategy on Competitive and Sustainable Development of Organizations
Rizwan Raheem Ahmed, Dalia Streimikiene, Xiaosong Zheng
Klíčová slova
csustainable development, proactive environmental strategy, competitive advantage of differentiation,
cost-leadership competitive advantage, strategic performance, financial performance
Abstrakt:
The purpose of this research is to evaluate the impact of proactive environmental strategy,
competitive differentiation advantage & cost-leadership competitive advantage for the
competitive, sustainable development of an organization in terms of its performances, for
instance, product strategy, production, process & financial performances. We incorporated
technological eco-innovation as a mediating factor & corporate image as a moderator between
exogenous & endogenous variables. We have collected 798 responses from China, India,
Pakistan, Bangladesh, United Arab Emirates, and Vietnam. For the data analyses, we employed
a structural equation modeling-based multivariate approach and conditional process modeling.
The novelty and significance of the undertaken study rested in multifaceted outcomes; for
instance, the proactive environmental strategy, the competitive advantage of differentiation &
competitive advantage of cost leadership have a significant & positive impact on the sustainable
development of an organization in terms of its performances, for example, product strategic,
production & financial performances. The findings further demonstrate that technological
eco-innovation as a mediating factor & corporate image as a moderating factor played vital
and significant influencers between exogenous and endogenous variables. Finally, the Toda-
Yamamoto causality showed the two-ways directionality between exogenous & endogenous
variables. The outcomes have provided critical practical and societal implications for the industry
and society. The companies may incorporate the environment as a cornerstone in short & longterm
strategies for sustainable development. On the other hand, organizations may provide an
eco-friendly environment to society.
Celý článek ke stažení:
The Impact of Proactive Environmental Strategy on Competitive and Sustainable Development of Organizations [PDF soubor] [Velikost souboru: 1.25 MB]
10.7441/joc.2021.04.01
Ahmed, R., R., Streimikiene, D., & Zheng, X. (2021). The Impact of Proactive Environmental Strategy
on Competitive and Sustainable Development of Organizations. Journal of Competitiveness, 13(4), 5–24. https://doi.org/10.7441/joc.2021.04.01
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