Measuring Competitiveness Using Multi-criteria Evaluation

Šebo Juraj, Šebová Miriam

Keywords:
product competitiveness, multi-criteria evaluation, multiple correlation, quantifier (integrated indicator), competitiveness

Abstract:
The article deals with the analysis of product competitiveness, which is determined by the complex of different features. For this reason, it is suitable to use for the evaluation of product competitiveness statistical methods, especially multi-criteria evaluation, which enables to synthesize a number of different features into one integrated indicator. In the article the case study of evaluation of personal cars competitiveness by comparison of selected parameters is presented. The result of the study is the derivation of aggregate quantifier Qi by using correlation analysis.

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