Competitive Advantage Achievement through Innovation and Knowledge
Urbancová Hana
Keywords:
knowledge, innovation, competitive advantage, organisations, questionnaire survey
Abstract:
In today’s highly competitive environment the goal of each organisation is to defeat competition
and win new customers. Individuals who are holders of knowledge represent a tool for the generation
of innovations. Thanks to their personal creativity, their knowledge, skills and abilities it
is possible to generate new innovative ideas that will help organisations to achieve a competitive
advantage. The aim of the article is to present the findings of a survey targeted at innovations
and to identify knowledge as an important element in the process of innovations. Primary data
were obtained through a questionnaire survey carried out in organisations in the Czech Republic
and evaluated using the tools of descriptive statistics and also the methods of comparison,
induction, deduction and synthesis were applied. One of the conclusions of the article is that
organisations find it important to innovate and support an innovative culture. Knowledge too is
very significant in the innovation process since it represents not only important input, but also
output of the transformation process.
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 Competitive Advantage Achievement through Innovation and Knowledge [PDF file] [Filesize: 995.99 KB]
 10.7441/joc.2013.01.06
Urbancová H. (2013). Competitive Advantage Achievement through
Innovation and Knowledge. Journal of Competitiveness, 5 (1), 82-96 https://doi.org/10.7441/joc.2013.01.06
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