Mapping Creative Industries in the Zlin Region
Bednář Pavel, Grebeníček Pavel
Keywords:
creative region, creative industries, mapping, Zlín Region
Abstract:
Mapping of creative industries is a crucial basis for assessing the creative economy in regions. It
ensures the development of creative clusters and the subsequent identification of stakeholders
and networks. The present approach is to transfer creative industries research from global cities
and urbanized old industrial regions to peripheral rural regions, in our case with preserved
ethnographic traditions and crafts and tradition in design and film production which forms
the core activities of the region. The article discusses the methods of secondary data quantitative
analysis of the commercial creative industries from publicly available sources and reveals
shortcomings in databases in the Czech Republic. The mapping takes into account the contribution
of time factor within the definition of the creative industries segments, where it reveals
significant differences not only between them but also, it shows differentiation between
enterprises with employees and non-employing enterprises. The article serves as a foundation
for the facilitation of creative clusters and creative industries development strategies as instruments
that support competitiveness at the regional level.
Fulltext download:
 Mapping Creative Industries in the Zlin Region [PDF file] [Filesize: 1.25 MB]
 10.7441/joc.2012.01.02
Bednář, P., Grebeníček, P.(2012). Mapping Creative Industries in the Zlin Region. Journal of Competitiveness, 4 (1), 20-35. https://doi.org/10.7441/joc.2012.01.02
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