The effect of social media on the enterprise learning, innovation and performance, and knowledge management, transformational leadership, and of manufacturing firms in Ghana
Takyi Kwabena Nsiah, Comfort Adebi Asamoah, Miloslava Chοvancová
Keywords:
Ghana, social media, enterprise learning, knowledge management, transformational
leadership, enterprise performance.
Abstract:
This paper evaluates how the performance of manufacturing organizations in Ghana, as well as
their capacity for learning, knowledge management, innovation, and transformational leadership,
are impacted by social media. In today’s highly connected world, social media platforms have
become indispensable for fostering dialogue and teamwork, and disseminating information.
However, its precise effect on the manufacturing industry has not been well investigated. The
management of SMEs was analyzed using a quantitative study design. In-depth information was
gathered from experts in the field. Questionnaires were used to obtain cross-sectional data. The
Smart PLS instrument was utilized to put the hypotheses to the test. TRL, ORL, KM, and INO
were found to have a direct causal relationship. The results demonstrated that innovation served
as a mediator between TRL, KM, and enterprise performance. Finally, SOM moderated the
relationship between ENTP and INO, as well as KM and INO. The findings of this investigation
add to the current body of knowledge by shedding light on the myriad ways in which social media
has affected the manufacturing industry. The conclusions of this investigation have important
practical consequences for manufacturing companies, guiding them as they make strategic
decisions about adopting and utilizing social media platforms to boost enterprise learning,
knowledge management, innovation, and performance.
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 10.7441/joc.2024.04.10
Nsiah, T.K., Asamoah, C.A., & Chovancová, M. (2024). The effect of social media on the enterprise learning, innovation and performance, and knowledge management, transformational leadership, and of manufacturing firms in Ghana. Journal of Competitiveness, 16(4), 196-218. https://doi.org/10.7441/joc.2024.04.10
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