How Do the Determinants of New Product Development Matter in the International Context? The Moderating Role of Learning Orientation
Michael Yao-Ping Peng, Lijin Shao
Keywords:
dynamic internationalization capability, export market orientation, learning orientation, new product
development, relational embeddedness
Abstract:
New product development provides a resource for enterprises to gain competitiveness, especially
for enterprises that are exploring the international market. It is necessary to understand how the
strategic behaviors, cultures, and capabilities of international enterprises are critical factors in
improving innovation and new product development. From an external perspective this study
argues that firms can facilitate the development of dynamic internationalization capabilities
through knowledge acquisition in the organizational learning literature via social networks.
The purpose of this study is to explore the relationship among relational embeddedness, export
market orientation, dynamic internationalization capability and new product development, as
well as the moderating effect of learning orientation. This study empirically verifies its research
framework from 217 Taiwanese internationalized enterprises. Partial least squares structural
equation modeling is used to detect the relationships between the variables in the model. Many
items must be taken into consideration regarding specific facet scales. Our research results
confirm previous studies that indicate positive correlations between relational embeddedness
and international exploration as well as export market orientation. The results also suggest that
international exploration and international exploitation have positive effects on new product
development. Learning orientation plays a moderating role in terms of the relationships among
relational embeddedness, export market orientation, international exploration, international
exploitation, and new product development. Based on the empirical results, research conclusions
and theoretical implications are proposed.
Fulltext download:
 How Do the Determinants of New Product Development Matter in the International Context? The Moderating Role of Learning Orientation [PDF file] [Filesize: 1.31 MB]
 10.7441/joc.2021.03.08
Peng, M., Y.-P., & Shao, L. (2021). How Do the Determinants of New Product Development Matter in
the International Context? The Moderating Role of Learning Orientation. Journal of Competitiveness, 13(3),
129–146. https://doi.org/10.7441/joc.2021.03.08
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