The Influence of Selected Factors on the Use of Herbal Products
Abdul Bashiru Jibril, Michael Adu Kwarteng, Miloslava Chоvancοva, Richard Denanyoh
Keywords:
competitiveness, demographic factors, herbal product, correlation, degree of processing, Ghana
Abstract:
Competitiveness associated with the herbal industry in both developed and developing countries
is quickly gaining momentum, mainly because of the medicinal benefits incurred to customers.
Alternatively, prior studies have shown that herbal product consumption in a developing
country is largely centered on the tendency to substitute herbal products for remedies associated
with modern medicine. Given the purported benefits associated with the use of herbal products
from the perspective of developing countries, only a limited amount of studies have focused on
the demographic inclination and use of herbal products in the developing world. The present
research concentrates on the situation in Ghana with the goal of examining the influence of specific
demographic features as well as the degree of product processing in terms of how consumer
choice is affected. To this end, 250 self-administered questionnaires were distributed randomly
to herbal consumers in the Jaman North District in the Bono Region of Ghana, out of which
207 valid responses were analyzed using a nonparametric test. Our findings revealed that gender,
age, and occupation have no positive relationship to the use of an herbal product. However, both
consumers’ educational level and the degree of product processing have a significant positive
relationship regarding the choice of using herbal product. The present study not only adds to the
literature, but offers an empirical understanding of Ghanaian consumer characteristics regarding
herbal product consumption to aid production and marketing entities in establishing and
sustaining competitive advantages.
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 The Influence of Selected Factors on the Use of Herbal Products [PDF file] [Filesize: 561.71 KB]
 10.7441/joc.2019.04.04
Jibril, A. B., Kwarteng, M, A., Chоvancοva, M., & Denanyoh, R. (2019). The Influence of Selected
Factors on the Use of Herbal Products. Journal of Competitiveness, 11(4), 57–72. https://doi.org/10.7441/joc.2019.04.04
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