The Verification of Structural Decision-Making Model for Evaluating Education on Facebook
Kozel Roman, Klézl Vojtěch, Pawlasová Pavlína
Klíčová slova
education on Facebook, social networks in education, student engagement, structural equation model
Abstrakt:
The aim of this paper is to present the work of the research team who tried to construct a model
that explores general opinions of students about education on Facebook and also opinions of
students about education on the social page for course E-marketing by using structural equation
model.
Facebook has already been present at universities due to the fact that students use it as a primary
source of information about news in courses, duties, and so on. The research team carried out an
experiment in the course E-marketing at FE of VŠB – TUO, in which Facebook was used as a
tool for communication between students and teachers. The research on the attitude of students
towards education on Facebook was conducted by questioning using predefined variables. The
first form of the model was designed by factor analysis with method Varimax, when six groups
of factors that affect respondents´ opinions about education were defined. A structural equation
model was used to verify the validity of the model. It appears that four groups of factors mainly
affect respondents´ attitudes to this type of education according to the testing performed. These
groups of factors are Engagement, Information and Modern Technologies, Lecturers and Scores,
and Education on Facebook. The research team also determined statistically the most significant
variables in these factors that affect the opinions of students about education the most.
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10.7441/joc.2013.03.06
Kozel R., Klézl V., Pawlasová P. (2013). The Verification of Structural Decision-Making
Model for Evaluating Education on Facebook. Journal of Competitiveness, 5 (3), 76-89 https://doi.org/10.7441/joc.2013.03.06
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