On-line Shopping on B2C Markets in the Czech Republic
Pilík Michal
Klíčová slova
Marketing, E-Commerce, Business-to-Consumer Market, On-line Shopping, Consumer Buying Behaviour
Abstrakt:
The paper deals with the e-commerce theory and is aimed primarily at its usage in business-toconsumer
markets. On-line purchasing management is increasing not only in the Czech Republic
but also in Europe and all over the world. The customers who think rationally use on-line
shopping because of money saving, speed delivery and the possibility of product comparison.
This paper presents the results of a project financed by the Czech Science Foundation P403/11/
P175: The factors influencing customers’ on-line behaviour in e-commerce environment on B2C
and B2B markets in the Czech Republic. 89 % of respondents use e-shops for buying products
in the Czech Republic. 32 % of them use the Internet for regular purchases and 57 % of them
irregularly. 11 % of respondents have not used e-shops yet.
Celý článek ke stažení:
 On-line Shopping on B2C Markets in the Czech Republic [PDF soubor] [Velikost souboru: 1.02 MB]
 10.7441/joc.2012.04.03
Pilík M. (2012). On-line Shopping on B2C Markets in the Czech Republic. Journal of Competitiveness, 4 (4), 36-49 https://doi.org/10.7441/joc.2012.04.03
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