Competitive Perception of Small Indian Manufacturers: A study of Punjab Units
Raj Kumar Gautam, Raghbir Singh
Keywords:
Competitive advantages, small units, cluster association, quality certification.
Abstract:
Abstract
The paper aims at identifying the main competitors and competitive advantages of small scale
manufacturers. The manufacturers were selected from four manufacturing industries producing
textiles, bicycle and bicycle parts, food products and beverages and leather and leather
products in the state of Punjab, India. The data were collected from 200 units out of which
173 units were considered for data analysis purposes. In this study, a number of statements indicating
the relevant quality certification, competition and cluster association were developed
and the respondents were asked to respond to the statement on a five-point likert scale. The
Kruskal-Wallis test was applied to know the significant differences among the respondents
with regards to different industries, age, and turnover groups with respect to the impact of
cluster association. The test was applied at an assumed p-value =0.05. The statements with less
than 0.05 p-value are considered significant and those with p-value more than the assumed
p-value are considered to be insignificant. The weighted rankings were also calculated for the
purpose of data analysis in respect to competitive advantages by assigning the weights 4, 3, 2
and 1 to ranks 1, 2, 3 and 4 respectively.
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