Search For:  
Czech |  English

Journal of Competitiveness

An Empirical Study on Exploring Relationship among Information Quality, E-satisfaction, E-trust and Young Generation’s Commitment to Chinese Online Retailing

Ziaullah Muhammad, Feng Yi, Akhter Shumaila Naz, Khan Muhammad Fahad

Keywords:
commitment, e-satisfaction, e-trust, information quality, online retailing

Abstract
The purpose of this study is to investigate the relationship among online retailing information quality, e-satisfaction, e-trust and young generation customer’s commitment in mainland China. The study variables have considerable importance in e-tailers performance. The data were collected based on a sample of 383 students from Chinese universities during the first quarter of 2014. We used confirmatory factor analysis (CFA) and structural equation modeling (SEM) to evaluate the hypotheses about the relationship among model constructs. Thus, all the hypotheses developed in the study were positively confirmed except one. Therefore, the investigated variables are reinforcing the theory and previous research in this field. This study reveals interesting implications of information quality, e-satisfaction, e-trust and customers commitment that are useful to both academicians and practitioners.

Fulltext download
An Empirical Study on Exploring Relationship among Information Quality, E-satisfaction, E-trust and Young Generation’s Commitment to Chinese Online Retailing [PDF file] [Filesize: 1.07 MB]

10.7441/joc.2014.04.01


Ziaullah M., Feng Y., Akhter S. N., Khan M. F. (2014). An Empirical Study on Exploring Relationship among Information Quality, E-satisfaction, E-trust and Young Generation’s Commitment to Chinese Online Retailing. Journal of Competitiveness, 6 (4), 3-18 http://doi.org/10.7441/joc.2014.04.01 
Journal of Competitiveness

Homepage | About | Current issue | Archive | Instructions for authors | RSS feed | LinkedIn | Facebook

Copyright © 2009-2017 Journal of Competitiveness; Tomas Bata University in Zlin. All rights reserved.
Search powered by Google™

ISSN 1804-171X (Print)
ISSN 1804-1728 (On-line)


Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.